The Client

Wheels of Arabia stands as the premier importer of renowned motorcycle brands like Ducati, Beta, MV Agusta, Energica, Stark Future, and YCF in the United Arab Emirates.

Founded with a passion for delivering an unparalleled two-wheeled experience, the company offers a comprehensive range of products, including motorcycles, parts, accessories, safety gear, and merchandise.

Additionally, Wheels of Arabia provides expert servicing to ensure customers’ bikes remain in top condition. With a curated selection of the best global brands, Wheels of Arabia is the ultimate destination for motorcycle enthusiasts in the UAE, helping riders find their dream machine and everything they need to enhance their ride.

The Objective

The primary objective was to increase the number of keywords ranking in 1st position for Wheels of Arabia via SEO in a period of 12 months. Apart from that, there were two more goals for their brand:

1. Increase non-branded clicks by 10% during the first 12 months of engagement.
2. Increase organic sessions by 10% during the first 12 months of engagement.

The Challenge

Now the challenge was that it was a new domain, now we all understand for any new domain it is not easy to dominate the web, also, it wasn’t .com extension it was a local extension, and while working on local extensions you have to be very careful. Sometimes, your strategies can go against you if your efforts considered as spam.

The Solution

We knew, it’s a challenging project but at the same time it can give us the best possible learning experience as well because if we delivered the desired results successfully we can add some additional expertise to our team portfolio.

Hence, to counter these challenges, we laid out a carefully devised strategy that included three major points which were:

• We will make this website Mobile Friendly.
• We will optimize each and every page of this website thoroughly even including images.
• As this was a new domain, we decided to go aggressively on backlinks, we will create backlinks from multiple resources including local platforms as well.

The Result

In the first 8 months of engagement, we were witnessing the positive outcome when a few primary keywords also started rankings on the #1 position. With this, the overall average ranking of the brand also increased by 15%.

Due to constant support and technical implementation from our development and SEO teams, we managed to increase the non-branded clicks by 20% on the website.

Within 12 months, there was growth in the website’s organic sessions by 14%. Along with sessions, Wheels of Arabia also observed an improvement in the number of visits, from both existing and new users.